Moz is a search engine optimization (SEO) company that developed a metric called Domain Authority. Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).
This score can be used when comparing websites or tracking the ranking strength of a website over time. In TrackMaven, users can report on MozRank, Moz Domain Authority, Moz external links, and Moz Page Authority.
- MozRank: External Links are hyperlinks that point at any domain other than the domain on which the link exists.
- Moz External Links: External Links are hyperlinks that point at any domain other than the domain on which the link exists.
- Moz Domain Authority: Domain Authority is a measure of a website's performance in search rankings. Domain Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
Domain Authority is calculated by evaluating linking root domains, number of total links, MozRank, MozTrust, and other parameters into a single DA score.
- Moz Page Authority: Page Authority is a measure of a brand’s homepage’s performance in search rankings. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
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