Analyzing content in Content & Campaigns

Before generating or brainstorming content, it is important to understand what is working in your space across channels. By filtering your feed within the Content section, you can analyze engaging content to uncover the topics and tactics that work for your tracked brands.

A good way to approach the feed is with a question in mind, for example, “what is working on Facebook for my competitors?” or “which of my blog posts are underperforming?”. With a question in mind, you will want to apply filters to answer it.

Applying filters to your content feed

1. On the left side filter bar, filter what is in your feed.
   1. Select the brand(s) you want to analyze.
   2. Select the source(s) you want to view.
2. On the filter bar, filter how the data is displayed.
   1. Sort by Impact, Interactions, or Engagements.
      Note that the engagements metric is available only for authenticated brands.
   2. Select your timeframe.

Related topics

Public interactions versus engagement