Glossary of General Digital Marketing Terms

While TrackMaven does have a few unique metrics, such as Impact Score and Interactions, most of our data follows the general definitions set by the platforms themselves, i.e. Instagram, Facebook and Google Analytics. These are available through glossaries on the platforms' sites:

• Facebook: https://www.facebook.com/business/help/447834205249495

• Twitter: https://business.twitter.com/en/help/overview/twitter-ads-glossary.html

• Instagram: https://www.facebook.com/business/help/507338259440686

• Google Analytics: https://developers.google.com/analytics/devguides/reporting/core/dimsmets

• Pinterest: https://help.pinterest.com/en/articles/pinterest-analytics