Split By controls how you see data along the y-axis of a report, and allows you to separate your results by the chosen category. For example, splitting a bar graph by “Metric” creates a different colored segment in a bar for each metric selected.
Compare By controls how you see data in the x-axis by separating the results by a different category. For example, comparing by “Brand” in a bar graph creates a separate bar or column for each brand selected.
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