Reports: Google Analytics with and without Social & Content Attribution

TrackMaven’s base configuration with Google Analytics enables reporting on the following metrics.

• Total # Sessions
• Total # New Users
• Total Page Views
• Total Users
• Page Views Per Session
• Avg Session Duration
• % New Sessions
• Total # Sessions From [Channel]
• Total # of New Users From [Channel}
• % New Sessions From [Channel]
• Bounce Rate
• Goal Revenue From [Channel]
• Goal Completions From [Channel]
• Goal Conversion Rate From [Channel

With Social & Content Attribution, these additional metrics are available.

• Page view [for a piece of content]
• Average time on page [for a piece of content]
• Goal Completions [for a piece of content]
• Goal Conversion Rate [for a piece of content]
• Goal Revenue [for a piece of content]