TrackMaven Social & Content Attribution data includes the following metrics for blog, Facebook, Twitter, and LinkedIn content.
- Unique views
- Time on page
- Goals completed
- Goal revenue
- Goal conversion rate
Unique views and time on page are available by default. The goal-related metrics, however, depend on whether your Google Analytics goals are implemented.
For assistance from TrackMaven in setting up your Google Analytics goals through TrackMaven Professional Services, contact your account manager.