Any discrepancy between the data you see on the ad cards when scrolling through Content & Campaigns, and the data you see when you click into an individual Facebook ad and view the flyout, is due to differences in how often TrackMaven is able to query for that data.
- Data displayed in the flyout of an ad: real-time, as a live call to Facebook's API.
- Data displayed on the card in Content & Campaigns: updated hourly.
Because the cards in Content & Campaigns are updated hourly, it is a performance snapshot. Use the data presented to get a general sense of the performance of each ad or ad campaign.
If you want to view the performance of the ad with up-to-the-minute precision, it’s best to click into the ad and check out the data on the flyout. Each time you click the flyout, TrackMaven makes a live call to Facebook’s API to provide real-time analytics on your ads and ad campaigns.