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  3. Data

Data

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  • Public interactions versus engagement
  • Brand defined
  • TrackMaven infers Twitter post/tweet types
  • Access to global and regional like values on Facebook
  • The difference between a Global page like and a Regional page like on Facebook
  • The difference between Global pages and Regional pages on Facebook
  • TrackMaven data may not match the data in native platforms
  • Facebook public interactions within comments are not counted as public interactions
  • TrackMaven does not pull in public interactions from a post shared by someone outside the brand
  • TrackMaven does not count "quote RTs" in Twitter as retweets
  • Organic content
  • Impact Score
  • Public Interactions
  • First-party data versus third-party data
  • Moz metrics
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