Data
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- Public interactions versus engagement
- Brand defined
- TrackMaven infers Twitter post/tweet types
- Access to global and regional like values on Facebook
- The difference between a Global page like and a Regional page like on Facebook
- The difference between Global pages and Regional pages on Facebook
- TrackMaven data may not match the data in native platforms
- Facebook public interactions within comments are not counted as public interactions
- TrackMaven does not pull in public interactions from a post shared by someone outside the brand
- TrackMaven does not count "quote RTs" in Twitter as retweets
- Organic content
- Impact Score
- Public Interactions
- First-party data versus third-party data
- Moz metrics